From our childhood to yours.

Chamcham and Chaki is a heart-led kidswear label nestled under the wing of Namita Dhoot - a parent brand known for timeless design and mindful making.

But this little label has a story of its own - one stitched with memories, soft fabrics, and the magic of slow living.

To us, childhood always felt like summer-sun-warmed skin, lazy afternoons, clothes that didn’t itch or poke, but wrapped you in comfort. That’s the feeling we’re chasing. That’s the feeling we create.

Our pieces are soft, breathable, and full of room to grow - made with natural fabrics, gentle hues, and silhouettes that move the way children do: freely, joyfully, and always a little messily.

We don’t design for seasons. We design for childhood, with all its moods, movements, and moments. Each piece is made to be worn again and again, to hold stories, and to be passed down like memories.

Chamcham and Chaki is a love letter to slow, soulful childhoods - and a promise to modern parents who value comfort, intention, and timeless charm.

Modern but mindful. Minimal but magical. Nostalgic but now.

Because comfort is cool, childhood should be slow, and clothes should grow with your child, in spirit, if not in size.